Defining the Campaign

What’s in a (campaign) name?

To name our comprehensive campaign, Loyola looked no further than our community for inspiration. We asked ourselves a number of questions: Who are our students, alumni, and faculty? What are their passions? What do their aspirations, interests, and achievements say about Loyola University Maryland?

In answering those questions, several realities became abundantly clear. Our community is characterized by a deep intellectual curiosity and a passion for transforming the world in ways that benefit others’ lives. And in their academic and social pursuits, the members of that community display an incredible degree of courage, creativity, and integrity.

The Bright Minds, Bold Hearts campaign strengthens our ability to attract students and faculty who display these characteristics—and to support their ambition to grow personally while bringing their talents, ideas, and passions to the world.

Watch the campaign video.